Borders Cuts Kobo To $99.99 Permanently

Borders has cut the price of the Kobo eBook reader to $99.99 permanently. This may mean that the earlier promotional cuts spiked sales of the readers and eBooks enough to significantly help the bottom line of the embattled bookseller.

So anyone who’s been on the fence about eBook readers due to price should definitely take a look at the Kobo. If Borders can survive, this cut may have a ripple effect pushing the Kindle and the Nook to the magic sub $100 promised land as well.

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